Product Sales Commenced and Targeted Advertising Campaign Initiated

TEMPE, Ariz., March 30 /PRNewswire-FirstCall/ - Nutraceutical company, Health Enhancement Products, Inc. (OTC: HEPI) today announced the official launch of the Company's flagship product, ProAglaZyme. Sales of ProAlgaZyme have also commenced through several U.S. distributors, as well as through the Company's website, www.heponline.com
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The Company's targeted advertising campaign will focus on people with varying, serious illnesses, particularly those with weakened immune systems. The majority of the advertising campaign will be placed on high profile health and medical radio talk shows with audiences that closely match the Company's targeted consumer. Health Enhancement Products has also arranged for several live interviews. As a secondary phase of the advertising campaign, the Company has started marketing and selling ProAlgaZyme through Internet advertising. Initial ads will run via powerful, highly visited online sites such as FoxNews.com, NewsMax.com, and Politics.com, among others.

Howard Baer, Chief Executive Officer of Health Enhancement Products, Inc., stated, "This is an important step for us as it will be our first promotion specifically geared towards the sale of ProAlgaZyme. To date, our concentration has been strictly on in-house clinical studies, which have been very successful. We are now preparing the protocols and applications for independent, randomized, placebo-controlled, triple-blinded clinical trials. Given the success we have achieved internally we expect to see sales increase in relation to the advertising campaign. One fact that has been established thus far is that initial customers that have tried the product invariably come back to purchase more on a regular basis. As with all other consumer products, awareness is key. Our goal is to raise awareness in a cost effective manner, while also building relationships with long-term, repeat customers worldwide."

Baer continued, "In addition, we are currently running an introductory special with the purchase of ProAlgaZyme. For a limited time only, consumers can buy 1 bottle of ProAlgaZyme and get the 2nd free. As part of this promotion, we are offering a full money-back guarantee if the consumer doesn't feel better after taking the ProAlgaZyme. Orders can be placed online at

www.proalgazyme.com or at www.heponline.com , or by calling (866) ProAlgaZyme or (866) 776-2542. We expect a positive consumer response from this promotion, as our advertising campaign is already driving increased traffic to our website and interest in our products from prospective consumers. We view this initiative as just one part of what will be an ongoing, expanding sales and marketing effort to help support our growth."

About Health Enhancement Products, Inc.
Health Enhancement Products, Inc. (OTC: HEPI) is a nutraceutical company directed specifically at the development and marketing of supplementary health-enhancing products using only pure, all-natural and herbal extracts. In particular, Health Enhancement's products use beneficial herbal extracts, vitamins, minerals, and botanical extracts in varying combinations to address common or specific illnesses.

The Company's sole product is ProAlgaZyme that is produced from an algae grown in 100% distilled water. The algae produces an enzyme as a means of protecting itself from exposure to outside disease and harmful bacteria. The enzyme is then drawn off, filtered, tested and bottled for consumption. Recent clinical trials performed by the Company have indicated that ProAlgaZyme may increase and activate the white blood cells in individuals whose white cells are low or inactive, in effect enhancing the immune system. Heath Enhancements is currently doing internal clinical trials on several illnesses and diseases with ProAlgaZyme, including various types of cancer, HIV/AIDS, diabetes and Chronic Fatigue Syndrome.

ReplenTish is currently available for sale exclusively on
our websites www.heponline.com or www.replentish.com .


CONTACTS:
Health Enhancement Products, Inc.
480-385-3800

This press release may contain forward-looking statements. The words "estimate," "possible" and "seeking" and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.